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Gaming in Southeast Asia: The Playing, Spending & Viewing Behavior of a Fast-Growing Games Market

This article is a collaboration between Newzoo and gamescom asia.

No matter how you look at it, Southeast Asia’s games ecosystem is like no other in the world. Each of the region’s major markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) is completely different from the next.

However, there is one through-line that intersects the whole region. Every major country/market in the region is mobile-first in terms of game preferences.

In fact, Southeast Asia generated game revenues of $4.4 billion in 2019, an impressive year-on-year growth of +16%. Mobile accounted for...

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