Axiata Group Berhad Launches Axiata Game Hero 2022 Football Edition in Collaboration with Leet Technology Inc.

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The Ultimate Tournament Destination for Football Fans

KUALA LUMPUR, MALAYSIA, June 16th, 2022 — Axiata Group Berhad (“Axiata”) a leading regional mobile and digital conglomerate across ASEAN and South Asia in partnership with Leet Technology Inc. (“Leet”), an eSports technology company that provides a platform for competitive gaming have announced the launch of the Axiata Game Hero 2022 – Football Edition.  This year, Axiata Game Hero is back with a total prize pool of USD 80,000 featuring three different game tracks which are Konami’s eFootball, Football Arcade Challenge and Team Manager.

“We are pleased to be partnering with Leet Technology Inc in kicking off the start of World Cup season with Axiata Game Hero 2022 – Football Edition to  provide a new opportunity for fans to connect through eSports. We have been running the Axiata Game Hero since 2019. Popular game titles such as Free Fire and PUBG were featured and were very well received by gamers. Given the huge football fan base in Southeast Asia and South Asia, we believe that subscribers across four Axiata territories will enjoy the games offered and hope to see more players come on board to battle and represent their countries,” said Axiata Head of Product Innovation and Partnerships, Peggie Lim.

Mr. Keith Long, CEO of Leet Technology Inc., commented: “We are excited to partner with Axiata Group Berhad for this year’s edition to feature an all-football themed competition across four Asian territories, powered by Leet’s Maverick eSports platform. Our Maverick whitelabel product provides Axiata a platform to bring together tournaments for the casual and professional gamers, to connect players and elevate their experiences by creating more ways to win and have fun.”

About Axiata Game Hero (AGH)

Axiata Game Hero is a tournament by Axiata Group for its 6 operating companies in Southeast Asia and South Asia. Axiata Game Hero 2022 offers an immersive football themed tournament in three parts:  

eFootball by Konami eFootball

eFootball tournament will start on June 15, 2022, coinciding with the 2022 FIFA World Cup, and end at the Regional Grand Finals from December 13-14, 2022. The tournament will span across four countries, namely, Malaysia, Indonesia, Cambodia and Bangladesh with participation of subscribers of Boost Malaysia, XL Indonesia, Robi Bangladesh and Smart Cambodia. The tournament will have four distinct levels for each country, with top players vying for a spot in the Elite Lounge, then the Country League Qualifiers, and finally the Regional Grand Finals, on a double elimination style. The tournament offers a series of cash and merchandise prizes totaling US$60,000.

Football Arcade Challenge 

Football Arcade Challenge features hypercasual yet competitive mini games in 4 country tournaments that will start on June 12, 2022, and end on November 26, 2022. 6 games will be played over six months, refreshed every two weeks. The top 30 players on each game leaderboard will receive cash and merchandise prizes totaling US$10,000.

Team Manager  

Team Manager is a one-month fantasy football tournament based on 2022 FIFA World Cup fixtures where each player receives a $100 million virtual budget, picks the best formation and the best 11 players and four playing substitutes. Team Manager features variable game boosters such as triple captain booster, bench-boost booster, free-hit booster and wildcard booster. The tournaments offer a series of cash and merchandise prizes totaling US$10,000 including football club jerseys.

To keep up to date with all the latest news from Axiata Game Hero 2022 – Football Edition, please visit   

About Leet Technology Inc.

Leet Technology Inc. (OTCQB: LTES)is an esports technology company that provides a platform for competitive gaming (including arcade games) in the fast-growing Southeast Asian markets with a community and mass market focus through its flagship product Maverick and municipal end users. The Company’s mission is delivering an end-to-end eSports & gaming ecosystem that enables registered users to play from anywhere at any time. It emphasizes catering to the general mass market over the niche professionals where the majority of market share and spending power is. Leet Technology Inc. leverages partnerships with ICT and OTT operators with cost efficient solutions that can enhance their bottom lines. Please visit the Company’s product website at

About Axiata 

As one of the leading telecommunications groups in Asia in pursuit of its vision to be The Next Generation Digital Champion by 2024, Axiata has transformed itself from a holding entity with a portfolio of pure-play mobile assets into a Triple Core Strategy driven business focusing on Digital Telco, Digital Businesses and Infrastructure. 

Within ASEAN and South Asia, the Group has controlling stakes in market-leading mobile and fixed operators in the region including ‘Celcom’ in Malaysia, ‘XL’ in Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia and ‘Ncell’ in Nepal. Axiata is actively spearheading efforts to transform its mobile-centric operations into digital converged companies. 

Axiata Digital, the digital services arm of Axiata is focused on two digital business verticals namely Digital Financial Services (‘Boost’) and Digital Analytics & AI (‘ADA’). 

‘edotco’, the Group’s infrastructure company, operates in eight countries to deliver telecommunications infrastructure services, amassing approximately 42,227 owned and managed towers. Presently among the top 10 independent tower companies globally, edotco aims to be one of the top regional telecommunications tower companies and is committed to responsible and sustainable business operations.

As a committed and long-term investor, and in line with its sustainability goals, the Group actively supports and drives young talent development; disaster response and recovery; as well as green initiatives. Axiata’s broader goal of Advancing Asia aims to piece together the best in the region in terms of innovation, connectivity and talent.

For media enquiries, please contact:

Anuja Ravendran
Corporate Communications
Tel: +6012-2380581
Email: [email protected] 

Cautionary Statement Regarding Forward-Looking Information:

This news release includes certain “forward-looking statements” under applicable U.S. securities legislation. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; delay or failure to receive board, shareholder or regulatory approvals, where applicable and the state of the capital markets. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Investor Relations Contacts:
Leet Technology Inc.
Richa Gulhar, Senior Investor Relations Manager
Email: [email protected] or [email protected]
Phone: +60 3 7783 1636

Skyline Corporate Communications Group, LLC
Lisa Gray, Senior Account Manager
One Rockefeller Plaza, 10th Floor
New York, NY 10020 USA
Office: (646) 893-5835
Email: [email protected]

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