Matchroom First Whitelabel Launch With Cellcard, Cambodia: Cellcard PlayGame

Apr 25, 2020

Cellcard, Cambodia’s leading telecommunications company, recently just launched its esports & gaming platform – PlayGame in collaboration with Matchroom.

The platform, a full whitelabel of Matchroom’s patented esports & gaming platform system, can be accessed via It allows for Cellcard users to discover and participate in a variety of tournaments, spanning different game titles, and formats. Even paying for the more premium tournaments that offer greater prizes is convenient – users can just pay through their Cellcard direct carrier billing.

Users can also tune in to watch tournament streams, gaming videos, and socialize with other gamers with similar interests, providing a complete end-to-end esports experience. This will help Cellcard keep Cambodian youths and gamers engaged in a more intimate manner and maybe even become the focal point for all things esports in the country.

Furthermore, to distinguish itself from other available esports platforms in the market, PlayGame also offers casual games and tournaments via its Arcade system. This has a lot of potential for an entity such as Cellcard, where its large existing user base is not limited to hardcore gamers. The Arcade system is not only a viable option for catering to the non-gaming demographics, but can also act as a gateway for the casual gamers to get in on the competitive scene.

Cellcard’s own Chief Executive Officer, Ian Watson, is excited about the new addition to the company’s gaming strategy & portfolio, and has this to say about the platform:

“Mobile Gaming will play an increasingly high profile role in the online content arena in Cambodia as it is in other Asian markets such as the Philippines, Thailand, and Malaysia.”

“We moved the launch earlier so that we can help keep people entertained and interacting with each other safely online. PlayGame has games for all types and levels of players from serious Esports athletes, to mid-range gamers and part-time players who enjoy the easier Arcade Games.”

“The gaming community will enjoy competing against each other with regular tournaments offering $1,000 prizes for top-ranked games such as PUBG, Mobile Legends, and Rules of Survival. It’s a great source of entertainment which gives the gaming community nationwide a place to gather, meet others and hone their gaming skills if they aspire to become Esports athletes such as the Orange Esports team.”


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